Virtual reality has been a big trend this year.

As the sun rose on a warm Durban this morning, exhibitors from across the continent was gearing up to showcase their tourism offerings on the second day of Africa’s Tourism Indaba.

The 3-day-event is the world’s leading and longest running African travel trade show for over 35 years.The Durban ICC, where the event is being held, was a hub of activity. Travellers from as far as New York and China, as well as many locals, were seen exploring the vast number of stands on offer.

Some exhibitors, including Mpho Mathope who owns Graceland Conference and Lifestyle Centre in Gauteng, saw a keen interest from foreign buyers.

“Indaba has really opened doors for my business. I saw a keen interest from international and local buyers,” she said.

2018 marked the start of a new era with a new brand look and feel. South African Tourism teased last year that everything about the show was designed to live up to the positioning “Africa Moves You”.

And that is what the show has done so far: it has moved many of its guests. Indaba ends on Thursday, May 10.

Do not believe us? Check out the images from today’s Indaba:


Exhibitors showcasing their offerings.
And some taking time to relax with massages...
Food has played a big part of Indaba this year.
Water wise initiatives were aplenty following the Cape Town crisis.
Africa got to show off its great dance moves.
A panel discussion about responsible tourism.

All pictures by Motshwari Mofokeng