Lima - What do you get when you send 10 of the world's biggest YouTubers on a 12 day action packed adventure to the land of llamas, the Incan Empire, and of course mighty Machu Picchu?
A series of awesome travel YouTube videos that’ll likely inspire you to get your Peru on.
During the month of May, leader in millennial travel, Contiki Holidays, is running its award winning RoadTrip in Latin America, taking top YouTube stars on an in-depth trip round Peru.
The annual Contiki RoadTrip has become legendary in the YouTube community and offers the brand a chance to showcase its product offering to a global audience of millennial travellers.
2016 will be the fifth annual Contiki RoadTrip, and the most epic to date in terms of influencers, destinations and experiences. Amended and improved upon over four previous years, Contiki’s approach to working with YouTubers has garnered global recognition for the brand – with a number of awards won by the campaign in recent years.
Working in partnership with PROMPERÚ, the RoadTrip 2016 will be a travel series like no other, culturally diverse, completely unique and in Latin America’s most colourful country.
Through the campaign Contiki is once again demonstrating its ability to showcase both product and destination via content its millennial audience will engage with.
“Over the past five years we’ve worked tirelessly to refine our approach to content marketing, building on and editing the RoadTrip formula each year so that it remains fresh and consumable for our audiences, but also an attractive prospect for the incredible social influencers who join us on the trip,” said Kelly Jackson, GM of Contiki in SA. “I’m thrilled to say that six of the ten YouTubers joining us in Peru this year are alumni of the Contiki RoadTrip. I feel this shows just how strong our relationships with these incredible content creators are, and how we’ve created a campaign framework that is mutually beneficial for both us and our partners.”
This year’s line-up of content creators includes;
Alli Speed
Roi Wassabi
Chloe Morello
Lana
Louis Cole
Raya
Jesse & Jeana
Evan Edinger
Justin James Hughes
The addition of MTV’s The Buried Life star, Dave Lingwood, as host of the RoadTrip: Peru will drive further interest and reach around the campaign. Professional adventurer Dave embodies Contiki’s #NOREGRETS spirit, and will act as trip host as the group makes its way around Peru.
The RoadTrip: Latin America, 2016 kicked off on May 4, so follow along on contiki.com/roadtrip for more information on all the YouTubers and how fans can get involved in the challenges. Viewers also stand the chance to win one of three incredible Peru adventures with Contiki by following The RoadTrip online. For daily videos and behind the scenes content, be sure to subscribe to youtube.com/contiki.
If you’re planning a trip to Peru, here are a few of the coolest things to do in Barranco, Lima:
http://www.contiki.com/six-two/limas-coolest-neighbourhood-barranco/.
Adapted from a press release for IOL