The Association of Southern African Travel Agents (ASATA) has commissioned Grant Thornton to create an Annual South African Travel Market Index Report to determine the state and size of South Africa’s travel sector.
“The exact state and size of the travel industry in South Africa is currently unknown, and there’s no one source that pulls all trade data together to form an accurate picture of the market,” explains Otto de Vries, ASATA CEO .
“We feel that data and market trend analysis are integral parts of strategic management. A report of this nature would provide a baseline against which the industry would be able to measure growth and track the market’s changes over time.
“The Index will also monitor important statistics such as employment numbers, B-BBEE and market concentration, and draw correlations between industry-specific trends and the overall economic climate.”
Among other insights, the SA Travel Market Index Report will include the number of travellers by route, sector and value, passenger arrivals and departures, B-BBEE statistics and employment statistics.