Speaking at the opening of Africa's Top Travel Show, President Zuma said Africa had a unique offering for international and local tourists. He said the goal was to make South Africa one of the top 20 destinations of the world.
He said: "In South Africa we believe tourism is everyone's business. Our new national campaign called We Do Tourism encourages South Africans to play their part in tourism. There are many diverse products and exhibitors at this year's Indaba,"he said. Zuma's speech ended with him announcing that Indaba would held in KwaZulu-Natal for the next five years before ringing the bell to launch the event.
Indaba ends on Thursday, May 18.
Here are some pictures of opening day: