Visit Finland has launched an exciting new campaign: The Symphony of Extremes - Born from Finnish DNA.

Finland’s new ad to celebrate  100th anniversary of independence is gripping.

I was glued to my laptop for the two minute duration, watching in suspense the beauty, people and culture of Finland.

This year marks the  century anniversary of the country’s independence from Russia. To mark the occasion Visit Finland has launched an exciting new campaign: The Symphony of Extremes - Born from Finnish DNA. The new campaign will see the extraction of people’s DNA from extreme parts of the country that will be later turned into music. Heavy metal band Apocalyptica will use Finnish DNA samples as raw material for a genre-crossing track. The final product with a music video will be complete by the end of the year. Among those influential people  in the programme is Jonathan Middleton, visiting professor at the University of Tampere who has developed a program that can create sounds from the base pairs found in DNA and Eicca Toppinen, a member of the Finnish cello metal band Apocalyptica. The video starts with the words “Finland is a land of great contracts. Extremes are literally in our blood.”

There are pictures of Finland’s natural attraction to help attract new visitors. They also showcase the different locals, painting a diverse picture of the country.

For more information about Visit Finland’s exciting new campaign, visit the website.