Millennials are the most educated and culturally diverse of any generation that has gone before; they are also the least engaged part of the workforce at just 28.9%, according to a recent Gallup Poll, making them notorious job-hoppers. Once you have hired a millennial, your next challenge is keeping them engaged, motivated and loyal to your brand. How does a corporate conference organiser think out the box and continue to retain this type of employee?
“We know Millennials dislike bureaucracy and distrust traditional hierarchies; they are looking for meaning and impact. We take them out of their comfort zone and the conventional four walls of the corporate world and provide them with an experiential journey on the biggest adventure of their lives… somewhere in Africa,” says Adventure Extraordinaire Peter Hayward of Hayward’s Grand Safari Company.
From the Cradle of Mankind to the Waterberg or the Kruger, from the Kalahari to the Okavango Delta to the Namib Desert, Hayward’s provides expeditions into unknown territories for only the very best 5-Star staff conference, brand launch, sales seminar or motivational staff team build.
During the day, corporate business is conducted in white safari tents outfitted in latest communications technology. Breakaways range from rhino tracking on foot with a safari guide to hot air balloon trips or helicopter tours deeper into the wilderness reserves of camp locations. The only neighbours being Africa’s Big 5 and all the fauna ranging down to also encompass the Little 5.
“Very few people, even industry stalwarts such as the CEO or Chairmen of the board have sat under the expansive night sky and observed the spectacular magnificence of the full stretch of the Milky Way while an elephant munches nearby on a Morula tree, so close you can hear his stomach rumble,” says Peter.
Cultural engagement with themed evenings of traditional trader’s camps, astronomy experts, ecological movers and shakers and world class speakers and teachers provide a backdrop to education, communication, interactive dynamics and multi-layered engagement; surrounded by the luxury of whiskey and gin tastings, 5-course dinners and interpersonal interactions.
“Incentivising your Millennial’s is a multi-dimensional encounter when you are in pristine wilderness areas. The dichotomy of world class luxury and issues surrounding bio and cultural diversity, and the lessons that can be learned there not only open doors for richer engagement, they create memories and an invitation to reach further and deeper in the individual’s own life,” says Peter. “It profoundly changes people’s mindset forever.”
Event and conference organisers, personal assistants and strategic corporate facilitators are invited to experience the tastes, sights, smells and ambience of an opulent, authentic African safari camp at Hayward’s Grand Safari Company’s headquarters, located in Gauteng’s Dinokeng Big 5 Game Reserve, situated just 40 minutes north of Pretoria.