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Munch down on traditional mooncakes

Published Aug 29, 2004


Customers planning to buy mooncakes to celebrate China's traditional mid-autumn festival are being tempted by a range of new flavours ranging from soyabean and blueberry to chocolate chip and white soyabean.

Mooncakes, traditionally a rich mixture of cholesterol-loaded lotus seeds and ducks eggs wrapped in cake-shaped pastry, are a lucrative money spinner for cake shops.

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Hong Kongers munch their way through more than 5 million mooncakes during the festival period at the end of September.

Saint Honore Cake Shop runs 71 outlets in Hong Kong and is forecasting double-digit growth in its mooncake sales.

"The new mooncakes are for those who appreciate a fashionable lifestyle and unique tastes," Carrina Chan, Saint Honore managing director, said. She said the company expected to sell more than 100,000 boxes of the new range.

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"Some even buy eight to 12 packs of mooncakes at one time," Chan said. - Sapa-DPA

- This article was originally published on page 27 of The Sunday Tribune on August 29, 2004

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