Those flying to or through Dubai between January and March 31, 2018 can take advantage of the My Emirates Pass. Picture: Supplied.

Emirates is extending its popular My Emirates Pass programme to customers visiting Dubai this winter season. The programme gives Emirates customers exclusive offers and discounts across the city by turning the Emirates boarding pass into an exclusive membership card.

Those flying to or through Dubai between 1 January and 31 March 2018 can take advantage of a range of offers at some of Dubai's best known hotspots by simply showing their Emirates boarding pass and a valid form of identification. My Emirates Pass has also expanded the programme with more partners - customers can now enjoy special discounts at over 250 world class restaurants and hotel dining outlets in Dubai. Exclusive offers are also available on a range of leisure activities including visits to championship golf courses, thrilling theme parks or luxury spas across the city. Fouad Caunhye, Regional Manager, Southern Africa, said that Dubai is one of the world’s most vibrant cities, with a diverse range of experiences to suit everyone and keep travellers returning. 

"This year, we’ve doubled the number of partners in the My Emirates Pass programme to give our customers more options and even better value on their visit. Whether it’s your first time in Dubai or a return trip, there is always something new to explore,” said Caunhye. With temperatures hovering between 20-25 degrees in the winter months, Dubai provides a great escape for visitors. Visitors to Dubai can use My Emirates Pass to enjoy some of the city’s must-see places like Global Village - multi-cultural festival park and shopping destination - as well as theme parks such as Wild Wadi Waterpark and IMG World of Adventures.