As the old adage goes: ‘If you want to go fast, go alone. If you want to go far, go together’
It’s with this in mind that Signature Lux Hotels, the hotel group known for its tech-savvy service aimed at the globally-minded business traveller, announced its acquisition by ONOMO Hotels.
The ONOMO Hotel Group, a 3 star hotel platform, has 10 hotels across eight African countries. Focused primarily on the business traveller, it has been offering its clientele a unique, affordable guest experience since 2009.
ONOMO, which prides itself on its state-of-the-art security and connectivity, is present in business capitals such as Dakar, Abidjan, Libreville, Bamako, Lomé, Cape Town, Johannesburg, Durban, Conakry and Kigali.
The acquisition of Signature Lux Hotels is a natural fit for the mid-scale specialist ONOMO. “Once Signature Lux Hotels was on our radar, we knew they had the right formula and product offering to take over the mid-scale hotel industry,” says Cedric Guilleminot, ONOMO CEO.
“They are ahead of their years in offering self-service check-in and technological add-ons that attract not only millennials, but the traveller seeking convenience at an affordable price. They are a great addition to the ONOMO portfolio and complement our current brand strategy.”
Samantha Annandale, Regional Operational Director of South and East Africa, adds “With so many international companies exiting Africa and investment leaving our shores, it is encouraging to see that our group has a fully focussed African strategy.
We have exceptional confidence in Africa, especially in the hospitality space and with our strong development pipeline we aim to become one of the leading hotel chains in Africa, for Africa.”
Signature Lux, will now be known as Signature Lux by ONOMO Hotels.