Cape Town - Visa has taken inspiration from the unique flora of South Africa refreshing the design of Table Mountain’s two cable cars.
The cable cars were re-designed to reflect the World Heritage Site’s abundance of flora and fauna that this world famous mountain is home to, and has been recently named one of the New Seven Wonders of Nature.
Table Mountain hosts the richest, yet smallest floral kingdom with over 1,470 floral species. As the King Protea is the most recognisable of these plants, the flagship species of the Cape Floral Kingdom and South Africa’s national flower, the design scheme carefully intertwined the King Protea with surrounding flora and fauna and the Visa colours.
Felipe Burgaz, head of marketing for Visa Africa, Middle East and India, said: “We are excited to be introducing a new cable car design that honours both the beauty of this tourist attraction and the surrounding flora and fauna.”
Recognised as one of the Seven Wonders of Nature, Table Mountain is ranked amongst the likes of the Amazon, Halong Bay, Iguaza Falls, Jeju Island, Komodo Island and Puerto Princesa Underground River, on the ‘must-see’ list for tourists.
Visa’s cable car re-branding forms part of its global advertising campaign, ‘Visa Takes You Places’ that aims to introduce Visa as a convenient method of payment to a larger target audience.
“We believe this was the ideal platform to innovatively demonstrate the possibilities of a Visa card – being able to use Visa to pay anywhere and anytime - by linking our brand to one of the world’s greatest natural wonders. We hope tourists and locals have a better idea of Visa and our service offerings as one of the world’s largest global payments technology companies,” concluded Burgaz.
Sabine Lehmann, managing director of the Table Mountain Aerial Cableway Company, said: “We love this new look that celebrates the natural beauty of Table Mountain – and our visitors love it too.”
The Table Mountain cable cars have been in operation since 1929 and are one of Cape Town’s top tourist attractions. Since opening for business over eight decades ago, the cars have transported more than 21 million people to the top of the mountain.
Visa enjoys a long-standing relationship with the Table Mountain Aerial Cableway and has held exclusive branding rights to the cable cars since 2002.