The TreadRight Foundation, a not-for-profit joint initiative between The Travel Corporation’s (TTC) family of brands, has announced that it will support TreadRight Heritage Initiative partner Wildlife SOS – India this coming Earth Day.
For every booking made on Saturday, April 22, 2017 with TTC’s family of award-winning brands around the world, The TreadRight Foundation will donate $1 to Wildlife SOS - India to help save elephants in abusive or harmful situations. Participating brands include Contiki, CostSaver, Insight Vacations and Luxury Gold, and Trafalgar.
Asian elephants in India suffer from a lack of public awareness regarding their welfare, which sadly results in their exploitation for street begging, circus performances, or entertainment and temple processions. Wildlife SOS aims to help rescue and rehabilitate elephants in distress, including those being used illegally under deprived conditions. Wildlife SOS currently offers medical services to elephants in need, and trains their handlers on humane treatment and management. They also run two elephant conservation and rehabilitation centers in India.
Each dollar donated by TreadRight to Wildlife SOS as part of the Earth Day campaign will go directly towards supporting the organisation’s land fund for the Elephant Conservation and Care Center in Mathura, India with the goal of expanding the existing rescue center in order to provide space to house 50 more elephants that are in need of rescue.
In addition, TTC, TreadRight, and Wildlife SOS will publish “A Guide to Ethical Elephant Experiences” featuring important tips to help responsible travelers know what to avoid, to ensure their elephant experiences are rewarding for people and elephants alike.
Chief Executive of TTC and Founder of The TreadRight Foundation, Brett Tollman, said working with Wildlife SOS in India as one of the TreadRight Wildlife Initiative partners allowed them to see the remarkable effort and care the organisation commits towards elephants.
“That is why our travel brands across the planet are participating in this important Earth Day campaign, helping Wildlife SOS secure the land required to care for elephants still desperately in need of rescuing from harmful situations,” he said.
For more details, visit TreadRight.org or follow the conversation on social media using the hashtag #LetsTreadRight.