4 things to expect from the SA tourism and technology industry in 2020
Will 2020 herald in the decade of flying cars, AI concierges and holograph meetings with clients and colleagues across the world? This month, taxi service Uber presented a full-scale model of a flying car. The vehicle will form part of a fleet of Uber Air Taxis that will be flown by a pilot and accommodate four passengers each. Robots have become prevalent in some of the bigger hotel chains around the world, as well as in selected airports, and we can expect more robots to appear in 2020.
Jurni chief executive, Dr Nomvuselelo Songelwa, believes that tourism has always been ahead of the curve when it comes to innovation.
“Tourism was one of the first sectors to digitalise business processes on a global scale. The tourism industry brought flight and hotel bookings online, and the sector became a digital pioneer.” Dr Songelwa said the South African travel industry will see more far-reaching changes in 2020.
Here are some of them:
Facial recognition enables a frictionless travel experience
Airports around the world are introducing biometric technology and facial recognition to identify travellers and make their trip as frictionless as possible. In selected airports, travellers can check-in remotely using their smartphone and an enrolment app. The facial recognition technology includes a liveness check, allowing travellers to validate who they are with a few movements of their head. Thanks to this, travellers can enjoy a seamless journey the moment they set foot in the airport. Facial recognition systems are also on the cards for South Africa, according to digital security company, Gemalto.
Tech connects travellers with more – and often unexpected – experiences
Travellers today use their mobile phones to control every aspect of their lives and travels. They check flight schedules, route options and keep up-to-date with possible delays. In 2020, we can expect them to take it one step further. According to research by Booking.com, 6 out of 10 travellers indicated they want technology to offer them a "wild card" option during their holidays, by introducing them to something new or unexpected during their travels.
Almost 46% of travellers admitted to using an app to facilitate booking hotels and trips in real-time while travelling, while 44% are planning to use an app that allows them to pre-plan activities.
“This new trend presents huge opportunities for the undiscovered tourism SMMEs in South Africa,” said Dr Songelwa.
Jurni recently introduced a booking tool that empowers tourism products, including smaller and rural tourism SMMEs, to connect with customers worldwide, providing them with an online channel that allows travellers to search for, find and book tourism product across the country.
“By giving smaller, hidden, tourism attractions a platform to be seen, they will be able to compete on a more global scale and attract the attention of consumers around the world,” said Songelwa.
Data-driven intelligence will help uncover new destinations
South Africa has a rich vein of sights, experiences and hidden gems, with much more on offer than Table Mountain and the Big Five.
In 2020, data intelligence will become a crucial element to drive tourism to the lesser-known destinations of our country. The padstals of Kakamas and the incredible nature hikes found near Hogsback could attract numerous travellers, but without a record of current visits, they are overlooked by tour operators, travel planners and even tourism investors.
“Official statistics so far have been one-dimensional and focus solely on total international arrivals. Car rental companies, hotels and various booking engines and platforms have been analysing their data to create visitor profiles. They gauge average length of stay, hotel nights and ordinary travel spend. But this valuable data is being collected in silos.
“There is currently no clear ‘overall’ indication of source markets, traveller behaviour, or indeed investment opportunities in promising regions of the country. As the first private-public partnership of its kind, Jurni aims to address this challenge by consolidating the existing data sources and plugging any data gaps by creating new data platforms,” added Songelwa.
Jurni will equip businesses with valuable strategic insights and accurate forecasts, as well as developing a booking tool and visitor portal to showcase more tourism products. These are all goals outlined in the country’s National Tourism Sector Strategy.
New and innovative jobs for an ambitious Gen Z
Travel agents, tour operators, chefs, game rangers are the careers that are associated with the travel and tourism industry. However, as the industry embraces technological innovation and data analytics, many exciting high-tech jobs are starting to emerge – a perfect fit for Generation Z, who are predicted to become the biggest consumer market this year.