Meetings, Incentives, Conferences, Exhibitions and events (MICE) remain key pillars in development across Africa tourism. These provide platforms for strategic deal-making and entice new investors to holiday destinations.
With a growing fascination with Africa from developed economies, you can find considerable opportunities to provide a variety of MICE products to the under-served organizations.
Set to take place Accra, the capital of Ghana, the Africa Tourism Leadership Forum is set to focus their discussions on pragmatic methods for developing their MICE tourism industry to diversify their tourism economies through public-private-partnerships.
Rwanda and Ghana are two of the national countries. Addressing the media at Rwanda Development Board (RDB) head offices in Kigali a couple of days ago, Clare Akamanzi, CEO of RDB said Rwanda includes a target of increasing its MICE (Meetings Incentives, Conferences and Exhibitions) receipts to US$74 million (R983 million) this season, up from US$42 million (R558 million) this past year.
“You may already know, Rwanda has prioritized MICE among the drivers of economic growth and the federal government has committed to infrastructures just like the Kigali Convention Centre (KICC) and the national airline. We’ve also committed to hotels and attracted the private sector to aid the worthiness chain of the conference tourism” Akamanzi highlighted.