British Airways are marking their centenary year with a range of technological firsts in a bid to heighten the customer experience.
Their recent endeavour may see you enjoying a 3D cinema while you fly. British Airways is the first UK airline to trial the technology.
From August until the end of 2019, customers travelling on select flights in First Class from London Heathrow to New York JFK airports will be able to enjoy a selection of films, documentaries and travel programmes in 2D, 3D or 360° formats.The AlloSky virtual reality headsets are designed by SkyLights, who are known for being VR eyewear specialists.
Customers can immerse themselves in the 3D viewing experience in any position, even lying down. British Airways trialed the technology at Heathrow Terminal 5 earlier this year when they showed customers the Club World cabin through virtual reality.
Sajida Ismail, Head of Inflight Product at British Airways, said virtual reality has the power to revolutionise in-flight entertainment.