Research by SAP Concur shows the trend of combining leisure elements with work trips – commonly known as bleisure – is on the rise across EMEA.
Data collected between January and December 2017 shows bleisure trips jumped 46 per cent in 2016, with the most popular destinations being Tel Aviv, London, Paris, Dubai and Frankfurt. Globally, such trips increased 20 per cent.
For the purposes of the research, bleisure is defined as a trip that includes a Saturday night stay.
While Millennials are driving the bleisure trend at 38 per cent globally, SAP Concur’s research found the practice is popular across all age groups. Generation X and Baby Boomers accounted for 31 per cent of bleisure trips each.
However, the incoming Generation Z is not showing any significant preference when it comes to business travel.