It's not really worlds apart, only time zones - but the Mother City and the Big Apple are continuing their partnership.
Built on a foundation of trade exchanges, the two tourism authorities are marketing the destinations in their cities to encourage direct travel.
So you'll see billboards of Cape Town in any one of the five New York Boroughs and in Cape Town you'll notice New York being advertised on buses and at the airport.
Enver Duminy, chief executive of Cape Town Tourism says it's a win-win for both cities' marketing campaigns: "For us that's amazing, if I look at the rand if I had to advertise in New York, trust me, all the budget in the world that I have as Cape Tourism wouldn't even scratch the surface."
The announcement comes hot on the heels of the Cape Air Access statement that United Airlines will launch a direct flight from Cape Town to New York on December 16.