As we look upon the year ahead, it’s hard to escape the atmosphere of uncertainty constantly featuring on our media channels day in, day out. The good news is that some things in life are still certain; people crave connections and experiences, with travel becoming more of a human need versus a discretionary luxury.
“As an example, with the current volatility of our currency, 2019 presents a continued lack of clarity for both businesses and consumers,” says Teresa Richardson, Managing Director of The Travel Corporation in South Africa. “Despite this, our research and booking trends indicate a strong start to 2019 is on the horizon with customers still looking for meaningful, memorable travel experiences.”
Richardson says at times of uncertainty, travellers will look to travel with trusted companies like Trafalgar, the world leader in guided travel, with excellent reviews and a 97% independent traveller satisfaction rating.
A recent research study conducted by Trafalgar revealed that people’s stated ambition is to live “The Good Life” – defined in the study as being able to relax, enjoy time without stress; connect with loved ones and remember what’s important; to be surprised, to learn something new and experience something different.
The research indicated how travel strongly influences people’s ability to live “The Good Life”, with 93% of respondents saying ‘good travel’ gives them the distance from everyday life to stop, switch off and reflect.
“Good travel happens when we don’t have to worry about the logistics, stress of missing out and making sure everything is taken care of. It allows us to relax and gain perspective on what’s important. When we spend time with local people, doing authentic things, we learn something about ourselves.
“As we move into 2019, we see that people will travel, because having this kind of restorative experience during uncertain times is more important than ever,” says Richardson.