Put yourself in the shoes of the 20th Century traveller; just a couple of years ago, the avid explorer would watch interesting programmes on TV or head to the library to research destinations.
Then they’d head to a travel agent and browse brochures before making a booking. That would involve a trip to the bank, too, and then still another trip to the mall to get travel supplies and suitable clothing.
All that travelling before even leaving home. Now, it’s possible to do all of that and more from your mobile phone or laptop. The world as we know it is changing, with technology disrupting how we explore the global village.
Change in Africa
Across Africa, countries are coming online at a faster rate than any other continent on the planet, largely because we have lagged in developing the necessary infrastructure.
This is enabling young entrepreneurs to develop innovative travel solutions suitable to our own context. It’s creating jobs that didn’t exist 25 years ago and is at the very heart of a transformative revolution that spans many nations. Travellers and tourism professionals are, quite literally, holding their future in their hands.
The more African countries come online, and visitors can share their travel experiences via social media channels while travelling, the more we’re opening up to the global travel market.