Hilton recently announced an initial investment of USD$1 million to drive sustainable travel and tourism in Africa. To do so, the company will focus on five key areas - Hilton’s Big Five:
- Youth Opportunity: investing in training and apprenticeship programs to build a strong talent pipeline and tackle identified challenges for youth, including underemployment
- Water Stewardship: the expansion of existing partnerships and the creation of new alliances to help Hilton achieve its goal to reduce its water consumption by 50% and activate 20 context-based water projects in at-risk communities by 2030
- Anti-Human Trafficking: the provision of training and auditing to mitigate against human trafficking, alongside engagement with local NGOs to address the social challenges in local communities
- Local Sourcing: the creation of partnerships to build local entrepreneurs’ capacity to deliver high quality and authentic goods and services, and integrate them into Hilton’s supply chain
- Protecting Wildlife: the promotion of responsible wildlife-based tourism, in line with the WTTC Buenos Aires Declaration on Travel &Tourism and Illegal Wildlife Trade
This announcement follows the recent launch of Hilton’s Travel with Purpose 2030 goals to double its investment in social impact and cut its environmental footprint in half across the globe.