Hilton is strengthening its brand in Europe, Middle East and Africa.

Ahead of this year’s International Hotel Investment Forum in Berlin, Hilton has announced that it has passed the milestone of 100,000 rooms trading across its Europe, Middle East and Africa(EMEA) portfolio. 

The news comes in a period of unprecedented global growth for the company. In EMEA specifically,  this has seen net unit growth of more than 20,000 rooms in the past three years, a trend which is set to continue with close to 40,000 rooms currently under construction and expected to open by the end of 2020.

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa, Hilton said reaching 100,000 trading rooms is a significant milestone for the company, particularly given the quality and breadth of Hilton’s portfolio in the region. 

"Our development journey in EMEA continues to set the pace for the industry - with over 60% of our pipeline rooms already under construction.

“In the last decade we have introduced five new brands to the market which have allowed us to kick-start growth in a variety of segments, with our mid-market and economy brands now trading or under development in more than 200 locations. We have also successfully launched our collection brand, Curio, as well as continuing to build our core Hilton brand and luxury offering.  Owners of our hotels were rewarded with the highest occupancy rates recorded in our history across the globe last year," he said. 

Hilton’s EMEA growth in numbers:

 §  5,477 new rooms opened in 2016 helped reach the 100,000 landmark.

§  23,384 rooms added in the past three years alone. 

§  11,000+ rooms expected to open in 2017 and 40,000+ by the end of 2020.

§  64,000+ total rooms in Hilton’s EMEA pipeline.

§  Approximately 50% of Hilton’s pipeline located in Middle East & Africa.