Travel brochures and adverts in newspapers were once the only means of enticing people to travel, but not anymore.
As social media advances, it's users are actually leaning on posts, whether from their close-knit group or influencers, to inspire their next travel adventure. Nowadays, a single post about a beach getaway is enough to fuel the wanderlust in anyone. Knowing that other people have enjoyed an experience is more than enough reason for travellers to plan one themselves.
Natalia Rose, the director of Big Ambitions in South Africa, believes social media has opened a platform for bloggers and influencers to showcase destinations to their legion of followers.
“With social media growing by the day, people who travel to different destinations share their adventures with their followers. This, in turn, inspires people to want to experience the destination almost the same way their influencers have,” she said.
Rosa said with the influx of posts on social media, users have no choice but to consume the media. Often, those posts lead to people booking a holiday.