Jurni, a first-of-its-kind Travel and Tourism Data Management Company, was launched at Africa's Travel Indaba today.
The initiative, hailed as an innovative collaboration between private sector and the National Department of Tourism, will seek to fill some of the gaps identified by the National Tourism Sector Strategy.
Jurni will ensure that relevant technology solutions are built to meet industry needs with the ultimate goal of collecting and showcasing meaningful travel and tourism data.
Dr Nomvuselelo Songelwa, CEO of Jurni, said the digital platforms will help generate missing data that the industry needs to make better decisions, reach the traveller more effectively and connect SMMEs to the global market.
“Jurni is a big step for the South African digital space as it will help to merge new and old data through our digital platforms like the Jurni App and Information Portal that will be developed soon.