First Group has announced the appointment Jerod Flaum as the Regional Manager for the KwaZulu-Natal region. Picture: Supplied.

First Group has announced the appointment Jerod Flaum as the Regional Manager for the KwaZulu-Natal region.

He brings to the position 33 years of experience with the country’s leading hospitality brands that spans across luxury resort and city hotel management as well as new property launches after recently opening a hotel in Kampala, Uganda.

Flaum’s credentials comprise five years at Sun City in various hotel management roles that included resident manager at The Palace of the Lost City and general manager of The Cascades Hotel at Sun City. 

He has also held general manager positions at Zimbali Coastal Resort and at Mabula Game Lodge and was the operations manager for Coastlands Hotels and Resorts and the regional operations manager with Premier Hotels in the eastern Cape.

Flaum's new role of Regional Manager for KZN First Group,will see 8 properties under his management:

These include popular holiday destinations:

  • Selborne Hotel, Spa and Golf Estate on the KZN south coast,
  • La Montagne on the KZN north coast
  • Midlands Saddle and Trout 
  • The Palace on the Durban promenade