Every day we wake up to a collection of collaborations taking place across Africa. From multi-million dollar maritime deals spanning the continent that have seen thousands of jobs being created, boosting our continent’s economic development, to unique public-private partnership between a global computer manufacturing company and a University, to fast-track access to world-class talent.
Africa is indeed into collaboration and fruition.
“The theme translates to the realisation of cross-business trade exchange. This will create economies of scale in Africa and allow us to compete globally to market our continent as a business events destination. Meetings Africa carries our true African spirit ‘I am because You are’. It’s a positive start and we have only just begun to scratch the surface of our theme,” says Amanda Kotze-Nhlapo, SANCB’s chief convention bureau officer.
Sharing and living within a community is an African way of life. The continent’s economic, demographic and infrastructural profiles all contribute to a viable environment for the ideas of “shared economies” to take root and flourish.
As we immerse ourselves deeper into the meetings, incentives, conferencing and exhibitions, sector and become widely recognised as Africa’s number one business events destination, we continue to unpack and encourage more shared economic partnerships that drive intra-African trade and co-create socio-economic solutions.