Celebrities like Cassper Nyovest and Khanyi Mbau were slammed on social media this weekend for allegedly not posting the #sharethebay hashtag on their social media feeds.
However, the Nelson Mandela Bay Municipality who hosted the celebrities were quick to refute the allegations.
The organisation hosted personalities including Linda Moeketsi, Allana Foster, Katlego Selekane, Babalwa Mneno, Sincerely Ward, Chanita Foster, Tumi Mohale, Khanyi Mbau, Tebogo Lerole, Cassper Nyovest, and Carpo for their Tourism Month initiatives.
The itinerary included an art experience, rum tasting, an ocean safari, helicopter trip over Cape Recife and safaris at Addo Elephant National Park and Riverbend Lodge.
Anipho Nhlaka Maphumulo shared on his Facebook page: “Social Media Marketing Fail 101. Apparently Nelson Mandela Bay metro hired “Influencers” to market their city as a tourist destination. The campaign had an official hashtag so that it can create a traceable trend on social media platforms, but the majority of the influences hired didn’t use the hashtag and just posted pics as if they are on their private holiday visit 🤣🤣🤣🤣" (sic).