The alliance of industry stakeholders was consolidated through an Advisory Panel

In what has been dubbed an unprecedented alliance, key stakeholders in South Africa’s travel and tourism sector are partnering with Amadeus IT Group and South Africa’s Department of Tourism in a ground-breaking public-private sector initiative.

Led by its obligation in South Africa’s National Industrial Participation Programme, which is managed by the Department of Trade and Industry, Amadeus sought to invest in projects that can contribute to transforming the country’s tourism industry. This industry alliance ensures that the projects developed respond to the real needs of South Africa’s travel and tourism industry.

The alliance of industry stakeholders was consolidated through an Advisory Panel comprising representatives of the former sitting and, the first two programmes - the National Tourism Visitor Information System (NTVIS) and the Travel and Tourism Excellence Training Academy - will start operations in January 2019.

As announced in May this year at Africa’s Travel Indaba, both the NTVIS and the Excellence Training Academy will contribute to the wider national interest of inclusive economic growth and transformation, through Travel and Tourism, one of the world’s fastest growing economic sectors.

Tourism is one of very few sectors in the country where many opportunities can still be developed. The World Travel & Tourism Council forecast growth of the industry’s total contribution to the economy in South Africa to be 2.9% in 2018. This growth is expected through both the economic contribution of the sector to GDP, as well as in the creation of direct and indirect jobs (Travel and Tourism: Economic Impact 2018).