Trace Southern Africa will host the inaugural edition of Roots to celebrate Africa. Among the acts are Sho Madjozi. Picture: Supplied.

Trace Southern Africa will host the inaugural edition of Roots, a first-of-its-kind festival will bring together everything that makes the African continent beautiful — from food, art and lifestyle to an array of musical sounds from some of the best urban African artists. 

The event will be held at Joziburg Lane on 4 November 2017. 

The event has a lineup of over 30 acts with Kwesta and Sjava as the headliners. The supporting lineup ranges from developing artists and A-listers to alternative artists and those in the forefront of shaping popular culture such as Gemini Major, DJ Sliqe, Sho Madjozi, Frank Casino, J Molley, I See A Different You and Gqom connoisseur, DJ Sandiso among many others.
 
Roots aims to give all who attend an explorative experience of both the TRACE brand and the African continent. Expect to learn more about African literature with the Abantu Book Festival - friends of TRACE who established the first book festival geared at the African reader and the African author. 

Your tastebuds are in for a treat as the food vendors for this festival have been carefully selected in order to sample the best cuisine from across the continent. Roots - in its entirety - will be a physical manifestation of what TRACE stands for, says TRACE Southern Africa’s Senior Vice-President, Leo Manne.

“We have wanted to celebrate the vibrancy of our audience, both on the continent and in the diaspora for a very long time, honouring their diversity and urban cool. 

"We believe we have come up with the perfect formula to bring this to life through TRACE Roots and we cannot wait for people to enjoy and own the concept. Roots is about coming home, we want everyone to feel like they have finally found a space that truly belongs to them.”
 
For more information and the full lineup, visit TRACE Southern Africa on Facebook, @TRACE_Inter and @TRACEAfrica_ on Twitter