Pretoria - South Africa is set for an increase in arrivals of tourists from India, according to Tourism Minister Mmamoloko Kubayi-Ngubane.
Kubayi-Ngubane has hailed as a resounding success her two-day market roadshow to Mumbai in India from January 14 to 16, the tourism department said in a statement.
The roadshow was characterised by "robust engagement" with tour operators, destination management companies, film producers, and potential investors, as South Africa increased its efforts to unlock market opportunities for the realisation of the country’s target of doubling international tourist arrivals from 10.5 million to 21 million by 2030.
“India remains one of our key trading partners and [a] priority market for driving arrival numbers to South Africa. We will continue to invest in our marketing and engagement efforts, both with our trade partners and travellers, while providing diversified tourist products,” Kubayi-Ngubane said in the statement.
South African Tourism, the country’s destination marketing organisation, was "re-engineering" its strategy to tap into the market potential and set new growth benchmarks, with a forecasted 1.3 percent rise in Indian traveller arrivals to South Africa in 2020.