Africa’s leading carrier, South African Airways (SAA), has topped the charts as the airline was announced ‘The coolest domestic airline’ at the 2018 Sunday Times Generation Next Awards.
The awards put a spotlight on SA’s favourite brands as voted for by the youth, giving key insights on how they perceive these various brands. In a category set against other high-profile airline brands, SAA took pride on placing atop the list once again.
Mango, SAA’s low-cost carrier, took second place showcasing the group’s prowess across both high-end and low-cost travel offerings.
Through research conducted by HDI Youth Marketeers, 12 000 youths between the ages of eight to 23 in urban and peri-urban areas across South Africa were polled to establish their favourite brands across a plethora of categories.
“We are privileged to be voted ‘the coolest’ by the youth of South Africa yet again, it’s thrilling to know that our connection with the youth and how we service them as a brand does not go unnoticed," said Tlali Tlali, SAA Spokesperson.
"In our current journey of change, it’s important for us to understand how different target markets view us and this showcases how, despite our challenges, we are still viewed as a leader in aviation, passenger service and safety, and a proudly South African brand.”
SAA is the leading carrier in Africa, serving 57 destinations in conjunction with Mango, within South Africa and across the continent, and nine intercontinental routes from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance.
“SAA prides itself with exceeding expectations and ensuring positive travel and brand experiences for travellers across the globe,” concludes Tlali. "It is through meeting passenger’s requirements that our brand is consistently recognised, maintaining its ‘cool’ factor. The airline’s customer-facing employees are our true brand ambassadors who made a difference to millions of travelling customers,