FCM Travel Solutions will launch Sam, a chatbot that blends artificial intelligence with the expertise of consultants. Picture: Pexels.

FCM Travel Solutions will launch Sam, a chatbot that blends artificial intelligence with the expertise of consultants to deliver personalised, relevant information to business travellers’ mobile devices.

The chatbot will be available later this year.

Sam is a highly interactive, travel-savvy and anticipatory “Smart Assistant for Mobile” that supports users with all aspects of travel via a conversational interface to answer questions, make recommendations, and perform actions. Sam assists business travellers pre, during and post trip with everything from itinerary management, air and hotel bookings, flight updates, local city and country information, local weather and restaurant suggestions, to security notifications, ground transportation, driving directions, immigration advice and vaccination status.

FCM Travel Solutions will launch Sam, a chatbot that blends artificial intelligence with the expertise of consultants.

The more a traveller uses Sam, the more intelligent the chatbot becomes, so that information delivered to the user is even more personalised.

Euan McNeil of FCM Travel Solutions South Africa said the pace of evolution in mobile and smartphone technology is relentless and tech-savvy business travellers are already feeling the urge to use other consumer apps for booking flights and hotels.

“The smartphone era is transitioning towards the conversation era, meaning the way consumers communicate with apps is moving to a message-based approach. By 2020 we predict consumers will start feeling app fatigue and text or voice-based interfaces will be the new norm for communicating with the web.

FCM Travel Solutions will launch Sam, a chatbot that blends artificial intelligence with the expertise of consultants.

Users of Sam can call or message their consultant at any time for live assistance on the go. The chatbot will constantly engage with the traveller, from the airport, to the hotel to the spots to see.