London - It's not an urban myth, you do need to be careful when taking a selfie – especially when you're on holiday.
Research shows that selfies have claimed five times the number of lives lost to shark attacks in six years.
The deaths, which are often caused by falls or car crashes, are creeping up in number as snappers take more risks with increasingly sophisticated smartphones and long-range selfie-sticks.
Selfie deaths – the statistics
Between October 2011 and November 2017, 259 people died taking selfies across the globe compared with 50 killed by sharks.