Travelport, the leading Travel Commerce Platform, published the results of a Global Traveler Survey of 11,000 travelers in nineteen countries that highlights the use of digital tools when planning, booking and experiencing a journey.
It shows some striking differences in digital travel behavior between the countries in the survey, revealing South African travelers are keen researchers who mostly book a trip using a computer, smartphone or tablet.
Based on a sample of 500 people in South Africa who took at least one return flight last year, the highlights are:
When planning a trip:
- 75% use videos and photos posted by friends as part of their travel research
- 82% use review sites for researching their trips
- 86% use travel booking sites to help them discover new and exciting destinations