Cape Town Tourism adopted a Future Forward approach to the organisation’s Annual General Meeting, in which recognition was made of the efforts made in rolling out sustainable tourism initiatives. According to the organisation’s leadership, the sector has done well to manage challenges and should look ahead with optimism.
“Future Forward is what will drive our strategic thinking; not just in building on our sustainable tourism foundations, but in addressing inclusivity as we evolve as an industry," Cape Town Tourism CEO, Enver Duminy. "The private and public sector has, over the past year, collaborated to produce meaningful results, and, as Cape Town Tourism, we’d like to acknowledge and thank each and every industry representative for standing firm during this time and acting swiftly to ensure that our industry has a future, a bright one that is a beacon on the global stage of sustainable tourism. Together, we are living the goal of being Future Forward.”
Headline speaker, Minister of Tourism Derek Hanekom, commended the ways in which tourism businesses found creative approaches to addressing the drought: “We recognise that the people of Cape Town, and the tourism industry here, have faced a tough period, but in adversity we find new ways of doing things, and now we are a global leader in sustainable water practices in tourism and beyond," said Hanekom." We must build on this to lead in all aspects of responsible tourism. I welcome the future focus adopted by Cape Town Tourism, and most importantly, the embracing of inclusivity which is crucial for sustainability.”
The event also saw the presentation of the organisation’s Board Development Fund (BDF) to two recipients, as well as a new initiative which seeks to award Future Forward Thinking among tourism professionals.