Overtourism, digital nomads and the rise of social media influencers were among the main travel trends that emerged within the travel industry in 2017.
This is according to a trends report compiled by specialist Cape Town-based travel content and marketing agency, Big Ambitions.
The ‘Snapshot of Travel in 2017 and Beyond’ looked at several of the trends that have affected and are likely to continue to affect the travel space in 2018, from travel technology and security, to political and economic influences.
Managing Director Big Ambitions, Natalia Rosa, said new destinations for South Africans, innovation in travel products and travel bans and new regulations also make an appearance in this year’s report.
“The travel industry is an exciting, dynamic space because of its potential for disruption. We are seeing significant changes to the way in which travel is sold and bought, new products that incorporate artificial intelligence, and deals that see traditional travel companies evolve to remain relevant in this disrupted environment.