There’s a movement in Europe that is slowly gaining traction thanks to climate change activist Greta Thunberg and Swedish singer Staffan Lindberg.
Flygskam or Flight Shaming encourages travellers to ditch using planes for alternative transport methods.
Flygskam, a Swedish word for flight shame, was started by Lindberg with the support of Olympic winter gold medallist Björn Ferry and Thunberg’s mom, Malena Ernman. Ferry attends events that do not require flying, while Thunberg, 16, has not flown on a plane since 2015. She travels through Europe by train. She travelled from Stockholm to London by train for the World Economic Forum earlier this year and will set sail across the Atlantic to speak at the UN in September.
According to Bloomberg, the Flight Shaming movement has fuelled a carbon offset boom. The publication stated that a Swiss nonprofit called Myclimate reported a five-fold uptake in its credits in a year. Some of their big name clients include Deutsche Lufthansa AG.
Europe airline Ryanair revealed that customers making voluntary offset payments have almost doubled in 18 months. Rail travel has also increased in Europe since the movement has started.