Sustainable travel has come a long way in recent years and not only from a resort and business perspective but also from a traveller perspective. Tourists have become a lot stricter on the type of location they visit, how “green” the location is, what experience the resort offers as well as what they are willing to pay for all of this, it’s important for the travel industry to sit up and take notice of these tourist “demands”.
Ramesh Jeenarain, Managing Director at World Leisure Holidays South Africa answers some of the pertinent questions:
What does sustainable travel mean?
It focuses on two more pillars namely economic and social factors. From an economic perspective, social impact travel ensures that money spent on a trip or tour remains within the community, that every effort has a positive impact on the environment and that the culture of the country and community isn’t compromised. Millennials are gaining more spending power but are also more conscious about their impact on the world. As such, these travellers are demanding sustainable travel options and are willing to pay more to ensure that they are staying at an eco-friendly resort. This type of holidaying termed barefoot luxury is growing in popularity among holiday-makers and resorts and holiday accommodation that isn’t including sustainable travel choices will be doing themselves (and their environment, culture and economy) a huge injustice.
How can the travel industry ensure that it is practising sustainable travel?