Washington - Just what you always wanted to hear from an airline: advice on how to pick your seat based on fatality rates.
The regional Twitter account for Dutch airline KLM in India, @KLMIndia, put out a tweet last week as a follow-up to a trivia question about which seats are the safest on a plane.
"According to data studies by Time, the fatality rate for the seats in the middle of the plane is the highest," the tweet said. "However, the fatality rate for the seats in the front is marginally lesser and is least for seats at the rear third of a plane."
It featured an image of a lone seat perched on a fluffy cloud with the words: "Seats at the back of a plane are the safest!" The company deleted the tweet about 12 hours after posting following an email from The Washington Post and later tweeted an apology.
Followers were flummoxed by the "fact." "@KLM I'm not sure this is the selling point your brand wants or needs," one wrote. "Why would you tweet this!?" another asked.