Turkish Airlines has launched an in-flight safety video with a huge difference – it’s made of animated LEGO.
The video is the result of a unique partnership between the airline and the team which made “The LEGO Movie”, “The LEGO Batman Movie”, “The LEGO NINJAGO® Movie” and the highly anticipated sequel “The LEGO Movie 2” due in cinemas in February 2019.
The video was brought to life by a 16-strong production team consisting of 2 concept artists, 3 layout artists, 7 animators and 4 lighting technicians. Lasting more than 950 days from beginning to end, the specialists used 2,938,840 LEGO bricks to animate the action.
Around 30 different versions of the new safety video have been created, both in English and Turkish, to cover the safety particulars of the 15 different airplane models in the Turkish Airlines fleet.
Turkish Airlines, which flies to more countries and international destinations than any other airline, launched the video in the air and online on 2 August and says there’s more to come from the “biggest partnership with the smallest cast ever assembled”. Leading up to the worldwide release of The LEGO Movie 2’, Turkish Airlines will roll-out a global TV campaign, specially wrapped airplanes, in-flight and in-airport activations and a second safety video.