Westin Hotels and Resorts announced the launch of Project Rise: ThreadForward, an unprecedented sustainability program that collects, processes and reweaves hotel bed linens into thousands of pairs of children’s pyjamas.
The first-of-its-kind pajamas will be distributed to children in need, whose circumstances can contribute to shortened and more fragmented sleep. Beginning April 16th, Westin will give the gift of better sleep beyond the brand’s hotels, in cities around the world, including New York and Toronto, to Mexico City and Cape Town. Guest can support by purchasing a pair of pyjamas on westinstore.com
Designed in Westin’s signature colour palette, zest, mint and flax (grey), the pyjamas feature a whimsical illustration of a child rising over a moon with a book – a nod to a better sleep empowering a better day - and will be created in sizes 2-8.
With Delivering Good and their network of community partners, Westin and Clean the World will begin donating the first 1500 pajamas next month to children in need, who are most prone to suffer sleep anxieties, in markets around the world.