World Tourism Day: SA still remains top tourist destination
South Africa still has a lot to offer the overseas visitor and they never tire of the natural beauty and adventures on offer in Mzansi.
Today is #WorldToursimDay2019 and it's part of the bigger Tourism Month activities.
South African Tourism (SA Tourism) has been working hard to take the best of what we have to offer and market it overseas.
Earlier this month they
met with key industry players in Qatar as part of its engagement strategy in promoting South Africa as tourism destination of choice to Qatari citizens and residents.
The Middle East is a growing market for SA Tourism and it's worth remembering that t
he Department of Home Affairs recently announced that seven countries will have visa’s waived and this included Qatar.
In collaboration with Qatar Airways and Brand South Africa, trade partners were educated via sales visits and training sessions.
Over 50 frontline sales staff and travel consultants received training in Doha, to better understand the tourism offerings in South Africa.
“The engagement sessions in Doha were extremely valuable and gave us a great opportunity to market South Africa to a growing market,” commented Neliswa Nkani, SA Tourism’s Hub Head for the MEISEA region.
Cape Town also has a partnership agreement with New York that sees the two cities share marketing campaigns that are mutually beneficial for both cities.
Marketers have become innovative in the ways they sell SA to the world and get travellers to come and see whats on offer.