London - With few distractions, a plane is one of the best places to get stuck into a book. With that in mind, Aussie airline Qantas has commissioned some novels which take as long to read as the flights upon which they are placed.
The ad agency behind the campaign used research from publisher Hachette that suggested an average reader could read 200-300 words a minute.
So we've used a speedy 300wpm reader and approximate flight times* to work out which books you could read in full on a single flight**:
* We're not counting fuel stops
** Yes, we also doubt that anyone could read War And Peace in one sitting...
ANIMAL FARM
GEORGE ORWELL
1 hour 39 minutes
29,966 words
A flight from Heathrow to Munich
BRAVE NEW WORLD
ALDOUS HUXLEY
3 hours, 30 minutes
64,531 words
A flight from Heathrow to Athens
MADAME BOVARY
GUSTAVE FLAUBERT
6 hours, 30 minutes
117,963 words
A flight from Heathrow to New York
MOBY DICK
HERMAN MELVILLE
11 hours, 30 minutes
209,117 words
A flight from Heathrow to Tokyo
WAR AND PEACE
LEO TOLSTOY
30 hours
544,406 words
A flight from Heathrow to Hawaii (via Sydney) - The Independent