It looks like the sort of mathematical code that may hold the secrets to life itself – or, at the very least, an equation that may have appeared in the movie A Beautiful Mind.
But the seemingly impenetrable mixture of letters and numbers above may be a formula for something we are all searching for – the perfect holiday.
A study commissioned by Holiday Inn found that an ideal getaway comes together as a combination of factors, with the amount of time off, the cost of the break and issues such as boredom, relaxation and anxiety all playing a role.
The formula was identified by Dr David Lewis, a psychologist at research consultancy Mindlab International, which is based at the University of Sussex.
And it suggests the holiday that provides maximum relaxation with minimum worry is a three-day escape that takes the subject no further than four hours from home.