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Off the beaten track: 7 Italy holidays that tick every travel style

When asked to supply a recommendation for history lovers, Amorico said one destination immediately came to mind: Matera. Picture: AP

When asked to supply a recommendation for history lovers, Amorico said one destination immediately came to mind: Matera. Picture: AP

Published Jun 8, 2022

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By Natalie Compton

According to professional travel planners, most people visiting Italy stick to the hits: Rome, Venice, Florence, Milan, the Amalfi Coast, Lake Como or Cinque Terre.

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With some of the country's most famous architecture, art, beaches and museums, those destinations are the popular for good reason. They are also where you will run into the most tourists.

If you want to dodge the crowds, you can still have a quintessential Italian experience. There's an abundance of less-travelled regions, towns, islands and countryside that promise comparable wine, food, history and beaches – all without the overtourism. These seven options provide a comprehensive range of attractions, not matter what style of holiday you envision.

For the beach: the Maremma

With nearly 8 000km of coastline, Italy has an embarrassment of riches when it comes to beaches. If you're hoping to get away from the pack, try the Maremma, Tuscany's coastal area. “It's not the Tuscany everybody knows,” says Simone Amorico, CEO of the private tour operator Access Italy. “This is where I go on vacation.”

Amber Guinness, author of “A House Party in Tuscany” and co-founder of the Arniano Painting School in Tuscany, vouches for the Maremma as “very, very Italian”. For a home base while you explore the region's beaches, Guinness recommends staying in Capalbio, or booking a stay at dreamy hotels such as L'Andana or Locanda Rossa. Amorico's pick for a Maremma hotel is Il Pellicano.

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Farther south, Amorico also recommends the beach on Ponza, an island in the Tyrrhenian Sea that's easy to get to from Rome. He say it not only has some of the country's best beaches, but it also is laid-back. “It's more rustic, more like Italy in the 1990s,” Amorico says. Once you have spent some time sunbathing alongside the Romans and Neapolitans who frequent the island, take a short boat ride for a day of swimming and snorkelling around Palmarola, an uninhabited island that Amorico says was a favourite of explorer Jacques Cousteau.

For the food: Puglia

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There's a case to be made for the food from most regions in Italy, but if you only have time to explore one, Guinness and Amorico choose Puglia.

“Puglia has had amazing food,” Guinness says.

Guinness recommends the Castello di Ugento in Salento for its cooking school, or booking accommodation at a traditional country guest house (a masseria) such as Masseria Potenti to get a feel for the area, or stopping in Lecce or Ostuni if you'd like to stay in a bigger town.

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Amorico would go with Trani, a fisherman's town he describes as a little gem. “In my opinion it has the best fish and seafood restaurants out of all of Italy by far,” he says. Amorico says you won't find 5-star properties in Trani but lovely family-run hotels. One of his favourite activities to arrange for clients is to go out in the morning with a local fisherman and take the day's catch to a local restaurant to be prepared for lunch or dinner.

For a big group: Sardinia

For those planning a getaway with a large group, Amorico leans toward Sardinia. During the day you can rent a boat to explore the Mediterranean's second-largest island. There's swimming and sunbathing, sandy beaches and clear water, visiting archaeological sites, wandering through the capital city of Cagliari or a smaller town like Bosa. Throughout the summer, Amorico recommends staying in Costa Smeralda for its nightlife scene.

“I'm not saying it's like Ibiza or Mykonos, but it's fun,” Amorico says. “It's got a young vibe.”

In your hunt for a villa rental, Guinness suggests using The Thinking Traveler and Bellini Travel.

For the history: Matera

When asked to supply a recommendation for history lovers, Amorico said one destination immediately came to mind: Matera. The town in the southern region of Basilicata is famous for its Sassi district featuring millenniums-old cave dwellings.

“Matera is still popular, but not as much as the major cities,” he says.

Truth be told, you shouldn't get too hung up when choosing a destination to appreciate Italy's past. “Any place you go you'll probably find ruins from an ancient civilisation,” says Heather Dowd, co-founder of the travel company Tourissimo. “I encourage people to get far off the beaten path and explore smaller cities and unknown hilltop towns.”

For the wine: Sicily

While Sicily and its celebrated wines are becoming more popular with Americans, Guinness recommends the island specifically for oenophiles. For one, it's a crowd pleaser, because wine overlaps with other travel attractions. “It's great for people who like culture – you also have a lot of delicious food for foodies and amazing wine,” Guinness says. “And you also have incredible beach life for people who just want to chill out and sunbathe.”

After spending a day or two in Sicily's capital, Palermo, Guinness suggests spending the rest of your visit staying at wineries in the countryside, such as Tenuta Regaleali or Baglio di Pianetto.

For adventure: the Dolomites

Opportunities for adventure abound in the Dolomite mountains no matter what time of year you visit, Amorico says. In the warmer months, there's trekking, mountain biking, cycling, horse riding and picnicking. In winter, the region becomes a skier's paradise that rivals nearby Switzerland and France. Amorico says you will also find fantastic food in the Dolomites, and not just in towns such as Cortina. “The restaurants up in the mountains are incredible as well,” he says.

For a hidden gem: Isola del Giglio

To get off the beaten track, Guinness recommends visiting the tiny island of Giglio, off the coast of Tuscany. “It's very beautiful and rugged and special and not that difficult to get to,” she says. Visitors will typically encounter Italian, Dutch and French travellers.

Giglio can only be accessed by boat; ferries from Porto Santo Stefano in Monte Argentario to the island run daily. There aren't many hotels on the island, so you will want to book your room well in advance. Guinness's favourite is La Guardia.

Dowd's hidden-gem pick is Molise, “a region that even many Italians don't know about, and they joke that it doesn't exist”, she says. (No, really. There's even a hashtag about the conspiracy theory.) Later this year, Dowd is going hiking through Molise's mountainous terrain and exploring its cuisine.

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