The summit brought together Wesgro, the province’s tourism, trade and investment promotion agency, the City of Cape Town, the Africa Travel Association, SA Tourism, UCT Graduate School of Business and the World Bank Group. It was revealed that 22000 jobs had been created in the South African sector.
Airbnb’s global head of public policy and public affairs, Chris Lehane, said: “Tourism is an enormous opportunity for Africa and South Africa. We must now diversify that opportunity. Tourism’s greatest resource is people.”
He said tourism was the fastest-growing industry in the world and the only industry that united people from all walks of life.
Kenyan tourism minister Najib Balala called on delegates to be mindful of the fact that not all tourists came from the northern hemisphere.