Both the ANC and EFF released election albums. The EFF released a qhom track which party leader Julius Malema kicks off, while the ANC’s album featured a variety of music genres, even jazz.
Then came the adverts, which have earned parties some criticism as well as a lot of attention on social media.
The ANC received backlash for using social influencers, as well as model Rethabile Lethoko, whose ad featured her talking about all the campaigns she had been the face of, before describing ways the ruling party can improve on service delivery, with viewers describing it as more of a luxury soap advert.
The DA’s advert on social media also attracted a lot of views and has been likened to a re-enactment of Childish Gambino’s This is America music video, which shows the challenges facing South Africa post-1994.