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Instagram announces new ‘subscription’ feature for creators

Instagram announced a subscription feature that will allow creators to monetise their content. Picture: Pexels

Instagram announced a subscription feature that will allow creators to monetise their content. Picture: Pexels

Published Jan 20, 2022

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In efforts to keep Instagram relevant and trendy, the social media app has announced a new subscription feature to help creators earn a monthly income from their content.

Instagram, owned by Meta (previously named Facebook) announced the new monetisation feature, on Wednesday night.

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In the statement announcing the feature, Meta said that it believed in enabling creators to make a living through its platforms and they’ve built a suite of tools that will assist creators in doing so.

The feature is called Instagram Subscriptions and allows followers to subscribe to the creator’s accounts for a monthly fee, giving them exclusive access to content and benefits within the platform.

Starting yesterday, Instagram has started to run test subscriptions with a few creators. The feature allows creators to set a monthly price of their choice, have a ‘subscribe’ button added to their profile and offer benefits to their subscribers.

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The benefits include live videos and stories that will only be seen by their subscribers. Subscribers will also have a subscriber badge added to their comments, allowing creators to easily identify who their subscribers are.

American musician Melisa Rincón, also known as @bunnymichael to her followers, is one of the ten creators currently testing the subscription feature. Rincón told Instagram that she is a fan of the feature.

“Having subscriptions on Instagram makes building a more intimate relationship with my followers and fans possible.”

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She added: “I am so excited to nurture those connections and make a lasting impact that will help keep my work sustainable.”

Meta announced that 100% of the income will go to creators and that it would not collect any fees until 2023 at the earliest.

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