Gabby Goodwin holds some of the hair products she sells online. Picture: Confidence by Gabby Goodwin
Gabby Goodwin holds some of the hair products she sells online. Picture: Confidence by Gabby Goodwin

Kid invents no-slip hair clip and runs hair-care business

By The Washington Post Time of article published Dec 14, 2020

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By Gina Rich

Gabby Goodwin hated losing bows and her mom, Rozalynn, was tired of buying replacements. As Rozalynn shared her frustration with other parents on social media, the family's pastor chimed in, suggesting the Goodwins try creating their own hair clips.

Rozalynn dismissed the idea, but Gabby was intrigued.

“I was super excited,” said Gabby, now 14. “I was nagging my mom every single day about these barrettes (hair clips).”

Gabby's persistence persuaded her mother, and they began to tackle the problem.

“My mom really thought of it as a science project.”

First, they examined Gabby's hair bows to see why they were falling out. Then they came up with a design for a double-face, double-snap hair clip that attaches securely to hair.

When the Goodwins first showed their design to potential investors, it was rejected. The product wasn't the right fit or the business plan wasn't good, companies told them.

The setbacks made Gabby more determined.

“As I was able to go through those 'no's' and go through those obstacles, I came up with a quote that says ‘No is just an abbreviation for next opportunity,' ” she said.

They didn't give up, and in 2014 they began selling the bows online. The hair clips were so popular that the Goodwins obtained a patent and the business flourished. Today, Gabby is chief of Confidence by Gabby Goodwin, and the barrettes - called GaBBY Bows - are available online and in 74 stores in the US. Confidence also sells three plant-based products for detangling, moisturising and styling hair.

In 2018, Black Enterprise selected Gabby as its Teenpreneur of the Year. The following year, the Goodwins launched a virtual academy to help girls learn business skills.

If you watch Gabby deliver a speech to a packed room of business executives or interact with supporters on a Facebook video, it’s hard to imagine the South Carolina eighth-grader as anything other than poised and confident. But learning to be the public face of her company was “really hard at first,” she said.

“I was very shy growing up, and I did not like talking to people that I didn't know," Gabby recalled. When filming the first commercial for her business, she was so nervous in front of the camera that her mom had to take over and read the lines.

Over the years, with a lot of practice speaking to audiences, Gabby grew more comfortable in her role. She offered this advice to kids: “As you keep doing what you’re passionate about, you’ll be able to grow in that confidence.”

Travelling to trade shows to promote the Confidence brand is a big part of the business. When Covid-19 began spreading in the US, Gabby faced a series of cancelled events.

“That was pretty hard for us. That was most of our revenue.”

But she found new ways to connect with customers. Gabby noticed that as salons closed because of the pandemic, more people did their hair at home. In response, Confidence created a "Home Hair Care Bundle" with its three existing products. The goal was to support hair care at home and “remove stress from the hairstyling process,” the teenager said.

Her Facebook group, Girls Natural Hair Care and Confidence with GaBBY Goodwin, offers challenges, giveaways and weekly advice from a natural hair specialist. Each day, Gabby appears on live video to discuss hair-care topics, such as wash-day hacks and detangling. “It's just a really welcoming group where you can ask any questions.”

The girl encouraged kids to consider getting into entrepreneurship because of the skills it helped develop.

“Even if you don’t work for yourself, you’re going to have to pitch yourself at job interviews, ” she said. “And to learn that while in business is definitely very valuable."

Washington Post

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