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Cape Town based Hisense celebrates 1million production of TV sets

Business Report

Global electronics manufacturer, Hisense South Africa, celebrated an impressive milestone at its local manufacturing facility in Atlantis, Cape Town as both the one millionth television set and the one millionth fridge unit rolled off the production line yesterday, this comes at a time as the factory marks its fourth year of operation in the area.The Hisense plant employs over 500 people on a full-time basis, with training and social upliftment projects contributing to the well-being of 2 000 people in the community.


Hisense South Africa started in Atlantis, (Western Cape) by manufacturing flat-screen televisions and refrigerators at the plant, recruiting and training 300 previously unemployed citizens. At the time the company planned to double the size of the factory over the next few years, and increase its staff complement to 1 000 people, with a view to extending production to washing machines, air conditioning units and, possibly, wine coolers and coffee machines.

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Hisense did this by optimising the user interface, integrating the video on demand function, and simplified the management of the apps on the TV.

During this period the factory was one of only five established by the company outside of China – to produce its goods for local consumption to begin with, but ultimately export into other parts of Africa.

Hisense South Africa is a great example of economic relations between South Africa and China.


BUSINESS REPORT ONLINE


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