Denny’s, the 24-hour American diner, opened a restaurant last week in Las Vegas with a wedding chapel where couples can tie the knot after a meal of bacon, peanut butter and bananas between two slices of French toast finished off with a bacon vodka chaser.
The restaurant is near the Las Vegas strip on historic downtown Fremont Street. Its modern curves, neon and steel were meant to fit in with the city’s “over the top” feel, said Frances Allen, the group’s chief marketing officer.
“A normal Denny’s is not going to cut it in Vegas,” she said, adding that the restaurant was the first of 1 700 Denny’s worldwide that would have a wedding chapel and photo booth. It is one of fewer than 50 Denny’s with a full bar.
The chapel is scheduled to start hosting nuptials in the first quarter of 2013, with a celebrity wedding slated for February. Details of the wedding were not disclosed. “I kind of hope it’s Kim Kardashian because then you could have repeat performances,” architect James Wines quipped at the ribbon cutting.
The restaurant’s neighbours include a zip line that carries visitors above street-level traffic and a restaurant that holds a Guinness record for the highest calorie burger.
At 595m2, Allen said the Fremont Street Denny’s was among the company’s 10 largest. It was also among the most expensive Denny’s to build, but she declined to say how much it cost. – Reuters