Tequilla billionaires reap windfall

Bottles of Jose Cuervo Tequila rest on a shelf in Mexico City

Bottles of Jose Cuervo Tequila rest on a shelf in Mexico City

Published Feb 11, 2017

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Mexico City - Juan Francisco Beckmann Vidal and Juan

Domingo Beckmann - the heirs to the family that controls tequila giant 

Jose Cuervo -  saw their net worth soar a

day after the company carried out Mexico’s biggest IPO in more than three

years.

Their combined wealth now totals about $5.9 billion,

compared with Bloomberg’s estimate of $3.4 billion prior to the share sale. The

surge also reflects a jump in Cuervo’s stock price of as much as 8.8

percent on Thursday, the day after the world’s biggest tequila maker sold

about $790 million of shares. The distiller’s $6.3 billion valuation would

make it one of the 20 biggest companies on Mexico’s benchmark stock gauge if it

were on the index.

The Beckmanns have capitalized on investors’ bullish view

of the Mexico City-based company despite growing tensions over trade between

Mexico and the U.S. in the wake of President Donald Trump’s election. Cuervo

has been able to overcome concerns about a possible border tax and a weakening

Mexican currency because it gets more than 60 percent of its revenue from the

US and Canada while the bulk of its costs are in pesos.

Read also:  'Brands with Mexican heritage gaining favour'

“It’s such an iconic company and has such a dominant

market share especially in tequila,” said Bradford Jones, who manages the Latin

American Opportunities Fund at Sagil Capital in London and bought Cuervo shares

during the initial public offering. “People recognize the risks in potential

border taxes and other measures, but they expect Jose Cuervo will be able to

avoid some of that.”

The IPO, which is said to have been 8 times

oversubscribed, leaves the Beckmanns with an 86.7 percent stake in Cuervo

excluding green-shoe options, according to the offering prospectus. Their net

worth also includes some Chicago real estate holdings and an investment

portfolio, data compiled by Bloomberg show. Chairman Juan Francisco is the

father of Cuervo CEO Juan Domingo, and their family has run the company

for 250 years.

BLOOMBERG

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